Profitable Photography Workshops by Marie Masse

Photographers in our community often ask these 4 questions:

How do I convince people to want a documentary session?
How do I make more money in my photography business?
How do I keep my income up, but spend less time editing and all the other behind the scenes work, so I can spend more time with my family?
How do I get my name out there to find more clients without feeling pushy?

If this is you, keep reading. Have you considered running beginner’s photography workshop for people who are your dream client? Workshops are an exceptionally easy, fun and profitable way to network + spread awareness about documentary photography sessions all-in-one. FOR REAL!

You know how strong your client relationship becomes when you deliver their memories to them? It feels good for everyone. So WHY the connection spurt? It’s simple.

WHEN YOU SOLVE A PROBLEM FOR YOUR CLIENTS, YOU BECOME THEIR TRUSTED EXPERT. (LET’S WORK WITH THAT!)

It’s not just your clients, we do it in our own lives too! It’s why we stick with our favorite hair stylists, clothing stores and car brands. When we find someone who helps us, even if that someone is a brand, we take notice.

And the reverse is true too:

Strategies that kind of help your clients kind of get results for your business. That’s why so many good photographers like you have frustrating results when they market their businesses.

If you’re anything like me, you don’t have time for ideas that kind of get results. So let’s help your potential clients a lot and grow your photography business a lot… quickly!

Here’s what I wish I could tell every stressed out, under-booked photographer:

"Teaching a fun, beginner level photography workshop is a ticket to rapid connection with your potential dream clients"

Are you an introvert?

Would the idea of teaching normally be a “NOPE!” for you? Don’t tune out, because it doesn’t have to be like you’re imagining. You’ll make genuine connections, which will feel rewarding for both you and your students. Pretty awesome, right?

TEACHING A PHOTOGRAPHY WORKSHOP USING THE FEARLESS AND FRAMED METHOD MEANS:

You’re where you’re happiest the whole time: behind the camera.
You walk students through a done for you presentation on how to capture everyday photos of their lives that they love.
You focus on encouraging and having fun with 5, 12, 20+ of your ideal clients in one afternoon.
Your business gains new raving fans and social media buzz.
New customers who are inspired to hire you for their next family session.
You get paid to put your business in the spotlight and network with potential clients.

All without feeling pushy or salesy, because that’s not what you’re about. This is a feel-good way to show up and gush over something you love and receiving gushing students in return.

HERE’S HOW WORKSHOPS ARE DIFFERENT:

Workshops rapidly grow your network without forcing you into a fake, uncomfortable “selling mode” that makes you cringe. Instead, you teach your clients how to take day to day photos that they love, and that experience changes how they see you.

Instead of talking about your expertise or how you’re different, you are paid to spend time with them as they have fun in a no-pressure environment.

Even if you only hosted 1-2 workshops a season, these quick events can quickly thousands of dollars in revenue. And you don’t have to pack an intimidating classroom full of people.

Done regularly, workshops can reliably and consistently add another 5 figures of income to a business. And they can help photographers finally reach the number of session bookings you’ve been hoping for. (Yes!)

Great camera gear is more affordable and attainable than ever, so why not be the go-to person in your area to help moms and potential customers?

As your network and workshops naturally grow from working with many customers at one time, imagine swapping out a session – and all the time it takes to run that session from inquiry to product orders – for a workshop. A workshop that earns you as much or more as a session, and that you have a reliable system to run it in a few hours.

WHAT PROFITABLE PHOTOGRAPHY WORKSHOPS WILL DO FOR YOU:

Walks you through the ins and outs of running a beginner’s workshop from start to finish
Delivers a ready to customize, done-for-you package with everything you need to run your first workshop in 30 days
Primes your business for explosive growth and profit you’ll feel great about!
Can pay for itself, and then some, if you use the system just once
Naturally grows your network and email list
Connects you with many of your dream clients in a real-life atmosphere
Lays out the exact implementation map to follow to launch a successful workshop
Positions you with expertise and respect as your community sees you as the go-to photographer who takes the time to step out from behind the computer and teach them too!
On top of the networking + profitably, you are going to educate and inspire moms about documentary photography.

During your workshops, you will give them lightbulb, ah-ha moments that open a world of shooting ideas… maybe even inspiring them to hire you as their family photographer now that they understand and believe in the approach.

SO, HI THERE! I’M MARIE MASSE AND I’LL HELP YOU TEACH WITH CONFIDENCE.

I’m a photographer, Founder and teacher to thousands of students through Fearless and Framed. I got my start in business by selling out 5 workshops using the exact curriculum taught in this system. Prior to my photography business, for 6 years I drove sales using events. Recently, I’ve used workshops as a way to give back to the community by tying them into a fundraiser. Pretty cool, right? I’ve now taken on the role to teach photographers how to grow their businesses by connecting with clients from the heart.

Confidence makes all the difference, so we’ll cover everything from what to say, to how you can customize the workshop to make it your own. This doesn’t have to be some workshop-in-a-box… instead, this is YOUR workshop. And best of all, I’ll show you how you can reward your most excited students for doing business with you without being pushy, salesy or trying to up-sell your students.

Here’s what you’ll get inside Profitable Photography Workshops:

The Complete Guide to Running Photography Workshops ebook

This 50 page guide will walk you through everything you need to know, step-by-step. From planning the workshop, filling workshop seats, how to create an incentive plan to book workshops from workshops, running this workshop in-person as well as getting started with taking this workshop online, and how to make lasting connections AFTER the workshop that can turn into more business through running a Facebook Group (which will be a gold mine for information direct from your ideal clients). No topic was left behind in this guide! Including, a few connective email templates to help you fill up your first workshop, boost attendance, welcome new students, and thank your students.

Marie’s Beginner Photography Workshop 4 part Video Series

Listen to this real demo again and again until the content flows off your tongue with ease. Feel confident knowing Marie has sold out her workshops using this exact class. You’ll see Marie’s own slideshow packaged and put together inside this demo video series. Marie’s Workshop Video Transcript (aka Word-for-Word Demo Swipe Files!) – all 4 videos come with a transcript for you to read and use as your outline to practice your own class demo until you feel confident .

Clean & Simple PowerPoint Slideshow Template

All of the words from Marie’s demo are included with a license for you to use, so all you have to do is drop in your photos to make this workshop your own. The template has a variety of slides from title and engagement slides to single image slides and collage slides. We kept the professional design of this slideshow minimalistic and clean, so your images shine and the slideshow has timeless look and feel.

Cheat Sheets for Students Galore + 2 organizational tools

Camera Settings Scavenger Hunt (pdf), Light Guide Template (InDesign file so you can add your images to the light categories), Exposure Cheat Sheet (pdf), and My Photo Wishlist (pdf). A Sign-In sheet & an Open Date sheet to use at your workshops to keep track of who showed up, collect email addresses and to inspire your students to book their own workshop, advanced class or session.

Workshop Planner

Create your blueprint to launch your workshop in 30 days (pdf). This is a fillable pdf for you to map out all of the details, your workshop plan & policies and even a slide planner to help you cull your photos and be organized in no time flat!

BONUS: Real is the New Perfect Photo Challenge

The exact quiz, beautifully designed to challenge your students during the workshop to help inspire their own documentary shooting ideas and potentially needs for there own session (pdf)

BONUS: Access to the Private Facebook Group just for Workshop Instructors to unite.

This is a place for instructors to support one another and grow together through your own ideas + success stories you bring to the table. This is a place to connect, problem solve and get questions answered from other instructors. The Fearless and Framed team will be inside and active in the group answering some questions, but this is not a place to receive 1:1 support from Marie/Fearless and Framed.